Employer: Petgood Role: AI-content specialist
Bug Biscuits Launch: During the winter of 2023, I was responsible for developing AI-generated launch materials for Petgood's Bug Biscuits. The theme was 'The perfect Christmas gift for your dog,' and the primary channels for the launch were social media and website. Using Midjourney, Photoshop, and photography, I created three photorealistic images that presented the new product through storytelling.
Insight: A significant aspect of this role has involved finding relevant text prompts to bring forth the vision for the final result that I have in mind. I realized early on that it's not just about writing the right prompts to achieve good results. It also requires technical proficiency in photo manipulation and Photoshop. If you have a strong creative vision coupled with solid technical skills, generative AI becomes a fantastic tool for efficiently producing creative content.
A selection of images where I have exclusively utilized Photoshop's AI features to generate new elements, such as pedestals and dogs, or extend backgrounds to match the format.
Techniques: Generative AI (Midjourney, Firefly), Photoshop, Storytelling, Photography, Project management.
